So Colin (my brother 😁), had a well established lawn mowing business. He was finding though he was spending all his time on the phone sorting out jobs or answering queries about getting him to come and do quotes for lawns etc. He was trying to mow lawns.
He asked me to make a simple website searchable for his South Auckland area, so potential customers could find out all the information about him then fill in a form with their details then Colin could get back to them when he wasn't mowing lawns. This got rid of time wasters who wanted their lawns done for pretty much nothing. We also redid his Best Cut Lawnmowing facebook page. With his old one he found again he was getting so many people wanting their lawns mowed for next to nothing. With the new facebook page we set up an automated message directing clients to email Colin with their lawn size, area of Auckland they were situated and that Colin would get back to them within 24 hours.
Colin's website explains what he does and how to contact him and is super affordable at $12 per month and $40 per year for his domain. We update it regularly with new photos or new ideas he has for it. It has also attracted different clients as he has let people know he is available for big jobs like sports fields or day cares as well as regular fortnightly house lawn jobs.
We also set Colin up with a Google My Business account, a new logo which he has printed on all his work t-shirts and hats. So when people see him out mowing they can google Best Cut Lawnmowing and up pops his website and all his details. Colin posts and uploads photos to his Google My Business account which helps his ranking on Google and brings his business up in search engines when people search for lawnmowing services in South Auckland. He also sent out a request to all his regular clients whom he has been working for, for years to please give him a review on his Google listing, these reviews again help his search engine results, but we can also use these reviews as posts and of course on his website.
Next Colin is thinking about getting some sign writing for his truck and trying to post at least once a week on his Facebook page. It's been really cool working with my brother and I've enjoyed finding out more about his business and also watching his website slowly creep up the search engine rankings!!!