Content pillars are the foundational topics or themes that guide your content strategy and planning. They are like the backbone of every piece of content you produce, representing the core focus areas for your content-creating efforts. Having content pillars is important because they provide structure and direction to your content, ensuring it aligns with your overall goals for your business and talks to your target audience.
Creating content pillars for a Health, Beauty, and Travel YouTuber involves identifying core themes around which your content will revolve. These pillars should reflect your unique perspective and cater to the interests of your target audience. Here are four potential content pillars for your channel, I would consider - think about them and adapt them to fit in with your unique business and style.
Wellness and Self-Care - Content Pillar 1️⃣
- Discuss various aspects of physical and mental well-being, including fitness routines, healthy eating habits, mindfulness practices, and stress management techniques.
- Share personal experiences, tips, and advice related to maintaining a balanced and holistic approach to wellness.
- Explore topics such as meditation, yoga, skincare routines, natural remedies, and self-care rituals that promote overall health and vitality.
For all of these topics above share the products or apps you use and see if you can become an affiliate for these products which brings another in another source of income for you. So for the above I use BrainTap for meditation (which I am an affiliate for) , I use Essential Oils and Essential Oil products for meditation, my yoga practice and skin care and self care routines - and I sell essential oils.
Maybe you have a yoga routine yourself you could share - or have you created a planner which helps you with your Wellness and Selfcare?
Beauty and Lifestyle - Content Pillar 2️⃣
- Showcase beauty products, cosmetics, skincare routines, and grooming tips tailored to different skin types, ages, and lifestyles.
- Provide makeup tutorials, product reviews, and styling hacks to help your audience enhance their natural beauty and express their individuality.
- Feature discussions on fashion trends, personal style, accessorizing, and creating versatile looks for various occasions and destinations.
Maybe for this one you could offer to do a friends makeup for them, take photos or a video of the process and use this as a case study video, which then gives you another stream of content as you grow = Case Studies and Reviews.
Travel and Adventure - Content Pillar 3️⃣
- Share captivating travel experiences, destination guides, and insider tips for exploring different cities, countries, and cultures around the world.
- Document your adventures, outdoor activities, and adrenaline-fueled escapades, whether it's hiking in scenic landscapes, trying exotic cuisines, or participating in local festivities.
- Offer practical advice on travel planning, budgeting, packing essentials, safety tips, sustainable tourism practices, and maximizing cultural immersion during trips.
When you post on your Instagram or other social media channels that you have a new YouTube video remember to tag the places you have been or take photos of famous tourist attractions and tag them in your posts.
Wellness Travel and Retreats - Content Pillar 4️⃣
- Highlight wellness retreats, spa getaways, and transformative travel experiences focused on rejuvenation, relaxation, and personal growth.
- Showcase retreat destinations, wellness activities, holistic treatments, and transformative workshops designed to nourish the mind, body, and spirit.
- Share insights from your own wellness travel experiences, including retreat reviews, testimonials, and reflections on how these journeys have enriched your life and inspired positive change.
By consistently creating content within these pillars, you can establish yourself as a trusted authority in the Health, Beauty, and Travel niche while offering valuable insights, inspiration, and entertainment to your audience. Remember to infuse your unique personality, storytelling flair, and your own perspectives into each video to captivate viewers and differentiate your channel in an already crowded digital landscape.
Now that you have some ideas for your Content Pillars now what? Did you find that as you read through the ideas that more ideas came to you?
Get a pen and paper or open up a word document and start planning. Just starting I find helps you get into the right mood and ideas just start flowing. Grab my Content Planner Template below if you'd like too. to map our your plan and get creating. You can print out the pages you want to use and write up your plan, or use it in Canva. It's quite useful in Canva if you have someone helping you in your team, who uses your Canva as well, as they can add to it as ideas come to them. Don't have Canva? Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and way way more!
I resisted planning my own social media and all my content for so long - even though I tell everyone else to, AND I do planners for all of my clients content. 🙈 I have found now, that I actually sit down and make a plan - with my Content Pillars already sorted - life is so much easier. Walking the talk 🚶♀️
Grab my Canva Content Planner Template ⬇️📩
New to YouTube?
Grab my YouTube Branding Kit Template.
This comes with 10x Thumbnail Templates + 2x Banner Templates already made up for you.
Raise your channel's aesthetics to the next level with this YouTube Branding Kit Template. Designed with a sleek and modern look, this kit is the ultimate tool in creating a cohesive and professional presence for your channel. Easy to customize, it allows you to inject your personal look and feel into each component without needing technical skills. What’s even better? This kit is available for immediate download ready to make it your own in Canva. Again you just need the free version of Canva to be able to upload it and edit it. 💥